The CPI. Financial Analysis

The CPI should utilize the techniques of financial analysis to determine if their efforts can generate a considerate amount of revenue. It should engage into prospects of growth that can maximize the value of the firm and increase the amount of wealth by the shareholders (Cho, 1987).Advertising We will write a custom research paper sample on The CPI. Financial Analysis specifically for you for only $16.05 $11/page Learn More The future earnings of the firm can be determined by the ratio of price to earnings; which compares the selling price of the stocks earning per share (Cho, 1987; Forgang Einolf, 2007). The recent trading price of the stock was $58.87 with a ratio of price to earnings of 24.06 and $2.45 as the earnings per share (Company, 1985). At the end of the year 2012, the P/E was 10.56, the trading price was at $54.43 and the earnings per share at $5.15, this is a clear indication that the investors are paying more of the share per stock in the current year and their earnings are at a lower rate (Company, 1985). The Colgate Palmolive may be overvalued. A high price per earning indicates that the investors are willing to pay more of the stocks because of their anticipation of a higher growth rate in the near future. A low price per earnings makes the investors to assume that the earnings in the future may be constrained (Company, 1985; Cho, 1987). In comparison with the Colgate Palmolive, an assumption of the CPI’s P/E ratio is given as 7 with 14 as the industry average. The current P/E of Colgate Palmolive is 24.06. For CPI to attract investors, they must strive to meet the industry average of 14 (Danker, 1971).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More If it were to grow using its own cash reserves, then the P/E and the earnings per share would result in an improved value of the firm. If additional equity a nd fund growth are issued, there will be a dilution in earnings per share causing a decrease that is short term to the shareholder wealth and the price per earnings (Danker, 1971; Company, 1985). The CPI is restricted only to some certain regions of the country limiting the growth and the options to the investor. As it continues to investigate the options of expansion, the P/E ratios of other competitive companies can be used as a benchmark in attaining a maximum value of the shareholder’s wealth (Danker, 1971). Inelastic, elastic and unitary price elasticity all are linked to the concept of price elasticity. â€Å"They usually measure the demand for the goods and compare them to the fluctuation in the price of the goods† (Danker, 1971, p.21). â€Å"The demand for any good is measured by determining whether it is unitary, elastic or inelastic† (Boone, 2012, p.43). The elasticity usually varies between products because products differ in the rate of demand. In el astic price elasticity, the demand is usually greater than the price, the good or the demand for the product.Advertising We will write a custom research paper sample on The CPI. Financial Analysis specifically for you for only $16.05 $11/page Learn More â€Å"When a product is elastic, the changes in price level lead to a huge change in the product demand† (Boone, 2012, p.43). Many of the services offered and goods are usually elastic (Boone, 2012; Danker, 1971). In the determination of elasticity of demand, percentage change in quantity of a product is divided by the change in price percentage. â€Å"After the calculations are made and the equation is equal to one or greater, then the product is usually considered elastic†(Yu, 2005, p.21). The opposite of elastic demand is the inelastic demand. If change in demand is less than one, then the product is considered to have inelastic demand. Necessities are usually the products that are consi dered inelastic change in price level does not usually affect the demand of the product. â€Å"Unitary goods are goods that result to no effect on the demand even when there is a price change† (Boone, 2012, p.43). Very few goods are considered unitary (Boone, 2012; Yu, 2005). In the determination of exposing the currency revenue, the VP of marketing and the CFO need to ask themselves; will exposing the currencies revenue place the CFI in a better position or will it continue to give a lower return to its shareholders? (Bernstein Griffin, 2006). The CFO should put into consideration the value of its shareholders first before exposing the revenue currencies. If exposing the revenue will place the business in a better place and the shareholders earn maximum interest then my advice for the option (Bernstein Griffin, 2006; Yu, 2005).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most businesses do not operate in a vacuum. When making plans of the business, one has to consider the world, country, state and the neighborhood. The local factors are mostly considered as the macroeconomic factors while the international and national trends are the macroeconomic factors (Sloman, 2005). When putting into consideration the macroeconomic trends, one must look at how the overall business environment is (Forgang Einolf, 2007). If there is increased rate of unemployment, bankruptcies and foreclosures in homes, then the consumers may have a bad attitude towards making any purchase. These can be used in decision making by scaling down of plans of purchasing inventory a business being committed to expansion projects that are costly (Bernstein Griffin, 2006; Sloman, 2005). The local trends in a region or neighborhood can have an impact on any business. One should not only consider the economic trends of the premises of the business but also the environment for the consume rs (Fosin Mlambo, 2001). The micro conditions usually have a direct effect of the operation of any business. The decisions usually are to be based on the falling and rising expectations of the consumers. A business can survive if it tailors if it tailors its marketing options to lower expectations in order to cut down on the expenses (Fosin Mlambo, 2001; Sloman, 2005). The media usually distorts the bad economic times both in the local and the international levels. When these are done, the business needs to make its own observations (Forgang Einolf, 2007). The bad economic news usually presents an opportunity for businesses. The company is usually a mini economy. The trends in sales, profit and expenses should be put into consideration. To acquire this, the business should be well positioned in the market which is competitive (Fosin Mlambo, 2001; Sloman, 2005). News about the world or neighborhood should not lead into making decisions that may undermine the success of the busine ss. People usually don’t stop buying in down trends but instead buy less. The change in buying habits can still lead a business into making a profit (Forgang Einolf, 2007). The business decisions must be balanced with the understanding of the economic trends and the experiences from interactions with customers. The business must develop a feel for the economic trends and also look at the opportunities that defy the trends (Forgang Einolf, 2007; Fosin Mlambo, 2001). The net income is usually obtained after all the deductions are removed from the companies’ revenue (Barr, 1993). For CPI the net income is Year 2012 2013 2014 2015 2016 2017 Revenue $30.10 $34.20 $38.10 $40.40 $45.60 $50.00 Operating expenses Selling, general, admin $16.10 $17.20 $18.90 $19.50 $21.40 $24.30 Depreciation $4.10 $4.40 $4.80 $4.90 $5.30 $5.70 Interest expense $0.45 $0.56 $0.69 $0.73 $0.78 $0.81 Taxes $1.10 $1.30 $1.70 $1.90 $2.00 $2.10 Total expense $21.75 $23.46 $26.0 9 $27.03 $29.48 $32.91 NET INCOME $8.35 $10.74 $12.01 $13.37 $16.12 $17.09 (Barr, 1993; Forgang Einolf, 2007) Cash flows Year 2012 2013 2014 2015 2016 2017 Operating cash flows future value $4.25 $6.34 $7.21 $8.47 $10.82 $11.39 Increase in fixed assets $1.30 $2.40 $0.90 $0.00 $4.90 $2.10 Free cash flows $2.19 $3.94 $6.31 $8.47 $5.92 $9.29 PVIF 0.943 0.89 0.816 0.735 0.681 0.666 Present Value Cash Flows $2.06517 $3.5066 $5.41896 $6.22545 $4.03152 $6.18714 (Barr, 1993) The Net Present Value This is usually the value of the net inflows that is generated by the project. These are usually the most reliable measure in capital budgeting as it accounts for the value of money in the form of time (Colander, 1995). Year 2012 2013 2014 2015 2016 2017 Net cash flow $2.06517 $3.5066 $5.41896 $6.22545 $4.03152 $6.18714 Present value factor 0.943 0.89 0.816 0.735 0.681 0.666 Present value of cash flows $1.947455 $3.120874 $4.421871 $4.575706 $2.745465 $4.120635 (Co lander, 1995; Forgang Einolf, 2007) The total present value of cash flows – 20.932006 Less initial investment – 18.000000 Net present value – $2.932006 The CPI has a positive net present value. This project is important to CPI as it enables the company to recover its initial outlay of $18.00. It also enables the company and their shareholders to meet their finance charge and as it generates an additional surplus of $2.93. The positive net present value shows an increase in the wealth of the shareholders. The dollar value of the NPV is important as this indicates that the value of the dollar is stable. These enable the firm to be able to meet all its expenditures (Barr, 1993; Colander, 1995). In making his decision, the CEO of the company has to put in mind the value of the shareholders. The shareholders are the ones who keep the firm stable and therefore should be in the forefront while making decisions. The working environment of the business is also a factor to be considered in making decisions (Sepp, 2012). The environment should be favorable to the consumers with adequate security. When the environment is unfavorable and the government is too much into a business, that business is likely to fail. The simplification strategies by the government are usually designed to reduce uncertainty and regulatory complexity. Making the economic environment in which a business operates safe for the consumers will also boost the operations of the business (Colander, 1995; Sepp, 2012). In conclusion, I would support the above mentioned project as it mainly considers increasing the shareholder wealth. The project has a positive net present value and this shows that a value that maximizes the company will develop exploit and develop many positive NPV projects as it can. This is usually called capitalization. References Barr, N. A. (1993). Poland : income support and the social safety†¦ by N A Barr. Washington, D.C: World Bank. Bernstein, M., Grif fin, J. M. (2006). Regional differences in the price-elasticity of†¦ by Mark Bernstein. Golden, Colo: National Renewable Energy Laboratory. Boone, L. (2012). Contemporary marketing, 2013 update. Mason, OH. Cengage learning. Cho, T. (1987). The general trading company : concept and strategy by Tong-sŏng Cho. Lexington, Mass: Lexington Books. Colander, D. C. (1995). Economics. Chicago:Irwin. Company, A. T. (1985). Arctic Trading Company. By Arctic Trading Company. Churchill, Man: Arctic Trading Co. Danker, W. J. (1971). Profit for the Lord: economic activities in Moravian missions and the Basel Mission Trading Company. Grand Rapids: Eerdmans. Forgang, W. G., Einolf, K. W. (2007). Managerial economics : an accelerated approach. Armonk, N.Y: M.E. Sharpe. Fosin, A., Mlambo, K. (2001). Business environment and investment in Africa†¦. By Augustin Fosu. Journal of African economies, 10( 2)2, 5-18. Sepp, J. (2012). The Economy and Economics after Crisis. BWV Berliner: Wissen schafts-Verlag. Sloman, J. (2005). The economic environment of business by John Sloman. Harlow : FT Prentice Hall. Yu, T. H. (2005). Essays on the Upper Mississippi River and Illinois Waterway and U.S. grain market. College Station, Tex: Texas AM University. This research paper on The CPI. Financial Analysis was written and submitted by user Taraji Whitfield to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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The Extent of Drug Abuse Among People in America

The Extent of Drug Abuse Among People in America Toronto Mayor Rob Ford Said He Lied about Crack Cocaine Use Because He Was EmbarrassedAdvertising We will write a custom essay sample on The Extent of Drug Abuse Among People in America specifically for you for only $16.05 $11/page Learn More Mayor lied about the use of crack cocaine The article titled â€Å"Toronto Mayor Rob Ford said he lied about crack cocaine use because he was embarrassed† talks about the use of cocaine by a public figure. It was published on February 10, 2014. The article talks about the reasons why the mayor of Toronto lied about his habit of using crack cocaine. The article was written in order to offer an explanation why the mayor lied about his illegal habit of using crack cocaine. Cocaine is an illegal drug that is abused by many people. This article shows the extent of drug abuse among people in America. Drug use is illegal. However, a person who is supposed to be spearheading the war against drug use and abuse was caught smoking crack cocaine. The article shows the extent to which leaders go to break laws instead of protecting them. I think the article was written in order to encourage people who use cocaine to come clean about their habit and ask for help. It was difficult for the mayor to deny his problem because it could have led to his removal from office. According to the article, the mayor lied about his habit of using crack cocaine because he was embarrassed (Foxnews.Com par1). Admitting to such a habit is very difficult especially for a political figure like a mayor. The mayor confirmed this through a video posted on YouTube. According to the author of the article, the mayor defended himself by claiming that everybody in the world lies about one thing or another. However, he admitted that he was embarrassed for lying about his habit (Foxnews.Com par1). The mayor was very categorical on his use of crack cocaine. He denied allegation that he was an addict. According to him, even though he used crack cocaine, he was not an addict. In addition, he said that admitting to using cocaine was a humiliating experience for him because he had to do it to the whole world (Foxnews.Com par3).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to a report released last year, the mayor was reported to be an addict. Apparently, he was captured on camera smoking weed. The mayor refuted these accusations because drug use was illegal. It is important for leaders to take responsibility of their actions because they are expected to be role models to the young people. The article is interesting because it covers an issue that is debated among many fields in the world. It is discouraging to hear a leader deny a habit that could lead to his downfall. Many young people today use illegal drugs for several purposes and are embarrassed to admit. The mayor is supposed to be a role model t o young people. However, his habit of using crack cocaine is not a reason to look upon him as a role model. The population most affected comprises young people who are affected by the drug because of denial. Denial of such a habit causes problems to many people because it leads to addictions that have negative effects on the lives of users. Many addicts do not seek help because of embarrassment. Many young people today abuse crack cocaine because of its availability and affordability. I chose this article because the use of cocaine is prevalent among many people, both old and young. Both young and old people use drugs. In addition, I chose it because it highlights a problem that needs to be solved. Leaders are supposed to protect laws and not break them. Young people are more likely to use illegal drugs because they see their leaders using them. Foxnews.Com: Toronto mayor Rob Ford said he lied about crack cocaine use because  he was embarrassed. Feb 10. 2014. Web. Feb 22. 2014. h ttps://www.foxnews.com/world/toronto-mayor-rob-ford-said-he-lied-about-crack-cocaine-use-because-he-was-embarrassed.

The Rise of the Papacy Research Paper Example | Topics and Well Written Essays - 1500 words

The Rise of the Papacy - Research Paper Example Conquerors took over Roman Empire territories, which weakened the stronghold of Julius Caesar and Augustus for example, Odoacer took over Italy, German invaders ruled western provinces. Roman Empire fell after splitting into two parts; Western and Eastern empires ruled by separate Emperors1. This gave room for moral decadence, financial troubles, corruption, and weakening of military power. These factors provided a loop way for barbaric hordes to attack and seize the empire. Papacy power rose after the fall of Roman Empire led by the Bishop of Rome. Uprising of church supremacy was started way back in 6th century; Bishops of Rome were among the most acknowledged and idolized popes of the world. Catholic Church created their own institutions of power known as Papacy, which administered that citizens are being given their due rights by the government. Christendom provided a tranquil environment for Papacy to manifest over a long period of time. Roman Catholic Church is strongly identif ied with St. Paul and Peter who were disciples and messengers of God. This pressurized Roman emperor Constantine to legalize Christianity as the national religion. Popes were at first regarded as advisors in matters pertaining to the empire, later on, Bishops gained superiority and became judges on Ecclesiastical disputes within the empire which prompted its attainment of new powers. Creation of churches across the Empire was done by Western missionaries who led to the spread of communion churches throughout the Empire. During Diocletian’s reign, Christianity was not allowed to be practiced in Roman Empire and they were being persecuted .This practice continued for decades until Emperor Constantine tolerated Christianity and gave them freedom of operation in the country.1 Pope accessed large area to establish his rule.Conversely,the church spread out to non-western Empire individuals who got a direct channel to oversee the operations of the Emperor. Furthermore, Pope was best owed the universal powers over the church and no one had a right to limit him from exercising these powers. Apart from caring for souls, Bishops were involved in decision making, advice, and policy analysis within the empire. Papacy supremacy dates back to the holy bible where God gave Peter blessings to rule the earth. During the first three centuries of the reign of Christianity, church was involved in series of activities for instance; they acted as rulers within the Christendom, and resolved conflicts. Powers of Bishops increased to extent they ran the church parallel to the political systems. They could make their own policies and constitution without help from the politicians .Christians in the whole world complained about the powers and privileges Popes in Rome were commanding in the offices. This papal rule was not attained with ease; it was through numerous struggles between the holy and The Empire At Large. Every pope who was appointed must tussle to ensure that their posi tion in the Empire was never tainted by the political leaders for example, Saint Gelasius I who headed the church from 492 until 496 struggled with Anastasius emperor to liberate the church from oppression. To maintain its supremacy, Papacy extended its rule to the West in 6th to 8th Century in order to escape

Alhajry Unit 5 Essay Example | Topics and Well Written Essays - 1000 words

Alhajry Unit 5 - Essay Example Causes of global warming According to research, the human population has created a significant imbalance between living and planet earth in which the result has been the occurrence of natural disasters reported over the past a hundred years. Ideally, the rise of global temperature started mid twentieth century because of the increase in greenhouse gas emissions to earth’s atmosphere (Maslin 9). Environmentalists agree with the fact that the global temperature’s have increased by 0.5 degrees and will be on an increasing trend for years to come. Researchers indicate that 1990 was the hottest year of the twentieth century with scientists indicating that the global temperatures would rise by at least 3 degrees within the next a hundred years. First, air pollution and the greenhouse effect are the principle causes of global warming as the former is through factory emissions and vehicle gases (Maslin 10). The latter is through the entrapment of gases by green houses that help the sun to cool off, hence influencing the globe to experience higher temperatures. Over the years, the ozone layer has also experienced depletion as the atmosphere has allowed the penetration of harmful gases that heat up the earth. In essence, the ozone layer is the outermost layer of the atmosphere that prevents the damaging of the earth’s surface from radiations that are cancerous. The depletion of the ozone layer due to the heating up of the atmosphere and the resulting puncturing of the same (Ozone Holes) has allowed cancer-causing radiations to penetrate the earth leading to global warming. Further, the sulfur dioxide gas released during volcanic activities also causes global warming as they tend to cause blockage of the sunlight from reaching the earth’s surface hence distorting the global temperatures. With the rise of the global population, there has been an increase in human activity especially on forest as many strive to attain lands to settle in, which ha s led to the increased deforestation levels and decreased crop cover. Deforestation causes global warming because the cutting down of trees decreases the production of oxygen by plants and increases the concentration rates of carbon dioxide in the atmosphere. Essentially, plants take in carbon dioxide and produce oxygen during the process of photosynthesis in which if forest cover decreases then there would be plenty of harmful carbon dioxide for human beings. On the other hand, the increased use of fertilizers that contain nitrogen oxide as compared to the conventional animal manure has also paved way for increased global temperatures as these fertilizers have heat storage capabilities. Nitrogen oxides have higher heat retention capacities as compared to carbon dioxide and when they get into the atmosphere, they destroy the ozone layer faster hence allowing the penetration of ultraviolet rays. The burning of fossil fuels on a daily basis is another cause of global warming because t hese fuels contain high levels of carbon (Haldar 11). Burning them increases carbon levels in the atmosphere as there is no complete consumption of the same. In the end, the increased establishment of industries and continued human activities continues to rise, the global temper

Dior Strategy Analysis

Dior Strategy Analysis After the show, Christian Dior began thinking about his design again, in his mind he thought he had the responsibility to bring fashion to women, and he wanted women looks like flowers. Because the subversive designing and perfect looking, the dresses were accepted by most society people through they were expensive in that time. (Marly, 1990) Christian Diors wonderful new look made fashion area crazy in that some, some people liked it very much, others against it. Because of the traditional understanding about the clothes, some governments thought this kind of clothes wasteful and awful, they even ordered some factories stop making the clothes. People who liked Diors styles very much, started thinking about against governments, they came to meet Christian Dior and discussed how they could do to protect the clothing line. For Christian Dior himself, he believed his new fashion would be popular by women, he did want return to the old fashion again, and so every 6 months he made a new line to continue his clothes until reached 22 lines. A big change was happened in 1957 when the Masters death stunned the whole fashion market, he was the creator who made Christian Dior be known. However, the company could not stop developing, and it became the domination in that time of fashion marketing. Diors new designs always shocked the fashion marketing after that time it made Christian Diors company became more and more famous. A lot of Diors stores appeared in Paris, Hollywood, New York it was well known as a luxury label from that time all over the world. For developing and expanding its market, Christian Dior began to add some other products not only clothes, but also fashion and leather goods, watches and jewelries, wines and spirits, perfumes and cosmetics The aims of this article is considering the developed of Dior industry in last few years from about 2003 to 2009, and trying to find out some strategies for future development for Dior. And also considered how Christian Dior keeps its predominant in fashion industries, especially in the similar luxury brands like Louis Vuitton, Armani, Gucci, and Channel. It is obliviously that if any industry insists on one strategy or old-fashioned fossilized attitudes in the market, it would be gone out from the market quickly. The following article will discuss the strategies by four tools, which considered from the industry life cycle, PESTAL framework, five framework and strategic group to understand the development of Christian Dior. And through the five tools we also could understand the different strategies used in different time or under different economic environment. And at last, conducting a SWOT analysis of Christian Dior also becomes a necessary step. Industry Life Cycle: The products in any industry should have a process which is called industry life cycle in marketing. Normally, it would separate to four steps: introduction; growth; maturity and decline. The competition becomes white-hot in the luxury marketing, it is a almost total mature market. According to the industry life cycle, it should nearly reach or have already reached the decline step. So, how to change the poison and improve competitive in fashion marketing become an emergence for Manage groups of Christian Dior. Strategies of sustainable development are necessary considered by them in this period. Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis Internal and external strengths and weaknesses should be considered at first if the company needs to do any strategy. Moreover, the opportunities Dior will face and what threats it will meet in recently and future will be discussed in the following article. Internal and external strengths of Christian Dior: Though considering the internal strengths of Dior, as a top luxury brand, it has created a great fashion culture in its history. For example, the typical black dress is popular by women for many decades even until now, it is so classical. As top brand, Dior did the best to produce extremely great quality products. They focus on fashion trends and leading the trends. Dior signed the greatest designers in fashion areas, like John Galliano. As a fashion company, Dior made a myth for itself and for the whole industry. External strengths would be discussed from customers, for Dior, it has a huge groups of customers, they understand Diors products deeply beyond the foundation of the products themselves. They looking for something have more meanings. For these customers, Dior keeps improving its services, it is a basic but important strategy which is known by the strategy groups. Keeping good communicating with customers, and assuring its patron of its best effort and hospitality. Further unification services should be spread immediately in New York, Tokyo and all the cities which have Diors products. In 2009, Carla Bruni, the first lady of France wore two dresses to participate the celebration of Bastille Day which are all made by Dior, it is a big impact for fashion marketing even under the unfavorable business environment. Carla Bruni is one of Diors fans, she was happy to mention when she was 19 years old, she began her career with wearing her first Dior dress. Smoking jacket which designed in 19 90 is favorable by many famous women now. That is what Dior keeping on doing for its external market. Internal and external weaknesses: At first, Diors products related high costs, which mean its customers would be narrowed in small rich groups. Second, in order to expand the range of customers, Christian Dior increase export products. Comparing with local products, export products have some disadvantages, like longer delivery time, weak language capabilities, for many products need import raw materials, it costs time and money, as a export products, they always lack of new styles in peak seasons. Third, it is more difficult to keep its image-building in different country with different culture. For example, Sharon Stone (Stone) is a famous actor in Hollywood, and she was approached the face of Dior in 2005. In 2008, there was an earthquake happened in south of China, it left 68,000 people dead and many were homeless. Sharon Stone as a face of Dior said, it was karma, her words caused most of Chinese against her and Dior. Until Stone apologized in Public and Christian Dior decided to drop her, Chinese people still co uld not forgive her. This is a very serious effect to Diors image. (www.icmrindia.org, 2009) External opportunities: After China joined the WTO (World Trade Organization), it becomes a huge potential country in fashion marketing. There are 31 LVMH (a luxury company with 61 brands within its portfolio) officials available in China. For Dior, China is a big market. Dior had launched more than 20 stores in Beijing and Shanghai, the next step for them is to understand Chinese marketing by considering open more stores in China. (Christian Dior, 2009) External threats: The biggest threats to Christian Dior are coming from other luxury brand, like Louis Vuitton; Channel; Gucci; and Armani, which have the same products in fashion industry. Another reason comes from the fashion marketing, Berg (2002) argued that luxury brand only launch their stores in large cities, the rents or other costs might be maintained in a very high level, it narrows the development of company and it might lead financial problems in the next 10 years. PESTEL Framework (Political, Economic, Social, Technological, Environmental and Legal): Political: Since some new members joint into European Union, the tariff decline quite a lot, it is a big effect to Diors export and import business. Expanding new business line and opening new stores in different areas is one of Diors most important strategies. It brought a lot of benefits and challenges to Dior. Reduced price of some products to improve its competitive to other luxury brands, and expanding its overseas plan, especially plan in Asian market. Through this report, it seems under this politics, Diors export sales increased about 8% in one year. Economic conditions: In 2008, world financial crisis started from America, the economic condition impacted every industry quickly. In the first three months of 2009, Christian Dior (2009) stressed Dior Couture declined about 8% at current exchange rates and of 12% at constant exchange rates. The United States and Japan is impacted seriously by the financial crisis, the Diors goods sales decreased obviously in the period. However, the good news is that sales situation remains strong in China and some Middle East countries. Christian Dior invested strategies into these new areas to develop itself. Christian Dior (2009) stated that the manager groups changed their focus on these new economic powerful countries, and kept the balance between its strengths and weaknesses. This strategy brought a lot of advantages, and keeps Diors dominance position on the world luxury marketing in 2009. Social Christian Dior has a huge range of customers, because it consist its best design and quality, it created a fashion culture and history for itself. Dior as a label is respected by many people. Technological To improve competition, Christian Dior signed up a contract with John Galliano who is one of most influential designer in fashion areas. It is a big issue for Dior, and also for fashion industries. For example Dior watch designed by John Galliano and Victoire de Castellane in 2005, it impact the trend of Diors Fashion style. It is not difficult to image women would like taking a lot of money in a new style handbag, that means they also would expend a high price on a fashion watch if it is a new fashion trend in their minds. Furthermore to open up new avenues of business, Christian Dior began cracking other business areas. The first step is co-operating with other brands which is famous on other business industries. For example, On June 2008, Dior co-operated with Apple, created a dress for Apples iphone. It was named Dior Homme iPhone Holder, obviously, it was so expensive, compare with old iPhone, Dior Hommer iPhone Holder cost twice price. It is the not the first time Christian Dior enter into another total different industry. Then, Christian Dior collaborate Mode Labs and produced its handset. This handset is called My Dior, and it is extremely expensive, with a 2 Mega pixel camera, a tough screen, and multimedia goodies. One My Diors retail is start from 5000 dollars. And Diors company will come up with its own new mobile later soon. (Troaca, 2008) Environmental and Legal Obviously, Christian Dior is Legal company, it keeps abiding by every laws, including employees law; company environment condition; fair competitive law and others. Because obey these laws are the basic situations to run a company. Five Forces Framework: It will follow 5 parts: Competitive Rivalry, Buyer, Suppliers, Substitutes, and Potential Entrants. Competitive Rivalry Some researches show the price is not the most important factor customers would consider, they are more focus on the value of the products. Like Dior, many rich people are honest fans of its products through the price is very high. This is a big difference between normal products and luxury goods. They buy Dior for distinguishing others. According to the psychology of customers, Dior promoted a strategy from 2003, which is called limited edition. Dior Company produces some goods with specific design, and most important point is the company will control the numbers of the goods. It made a big success until now, every time when Dior creates new limited-good, they will be sold much quickly than others. Beside great quality goods, Dior pays a lot of attentions on its services for customers, DallOlmo Riley and Lacroix ( 2000) pointed out that all luxury brands not only focus on selling goods but also making a great relationship with their customers after sale. All of these strategies made Dior Compare with its biggest competitors like Gucci, Armani, and Hermes. Christian Dior got more benefits in sales within its talent manager groups. Buyer and Suppliers: Developing new customers and suppliers is a very important plan to Dior. For example Dior invested a lot into developing Chinese market. Especially after 2008 Beijing Olympics Game, most of countries think China is the world next economic superpower. Furthermore, Chinese could supply cheaper resources with the same qualities as European countries. That means built factory in China could reduce a lot of costs. Substitutes and Potential Entrants In order to meet more and more customers requirements, in 2004 Dior expanded internet sales as another kind of channels for selling. It is much more convenient with internet selling, people feel happy to choose their purchases online. Okonkwo (2005, P57) point out that brands like Dior or Chanel have built their empire not only by capitalizing on their products but also on the aura of the brand, which itself is perpetuated through marketing mix elements such as store atmosphere and communication. Suggestions and conclusion: Developing Dior company need to do more effective actions, it should be considered from the main driver of market. DallOlmo Riley, Lomax and Blunden (2004, P40) stated that fast moving consumer goods, growth, rather than defense, it is the main driver for extending luxury brands. Especially in nowadays, Dior gets a lot of stress under the global financial crisis. The Economist (2003) reported because of Euro against dollar, the expenditure of luxury goods from customers decreased dramatically. Basing on literatures, launching extension for Dior seems a feasibility strategy. However researching elements like desirability, high awareness and exclusive is not an easy thing. It is easy to find out that knowing the strategic drivers is a much important factor for managements of luxury brands when they considering to extend their brands. As DallOlmo Riley, Lomax and Blunden (2004, P45) indicated that decision and launch criteria are the same for fast moving and for luxury goods. And, managers always need consider the brands craftsmanship, heritage, culture and tradition before making the decision of whether it should be extended, although the main structure would not change at all. Chernatony and McDonald(2003, P25) typified: A successful brand is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely. Furthermore, its success results from being able to sustain these added values in the face of competition. Which means managers should follow two elements; one is not only concern the products themselves but also consider from the whole bus iness. The other is, keeping the tradition of original brands. For Dior Company, it has got a high success and respect in fashion areas, the only thing it need to do is considering how to keep its dominant position and keep walking in future.

ID Personal statement for Dental School Essay

Since I was a little child, I always dreamed of being a medical doctor or a dentist. This is probably because my parents modelled the desire in me, for both of them were working in a hospital. Although none of my parents was a physician or a nurse, spending times in their offices and noticing the doctors who were working in the hospital was the first glimmer in my mind to become a doctor. What exacerbated the desire is the situation I went through at the age of fifteen. My father was diagnosed with kidney failure at that time. It was the start of the three hard and unforgettable years in my life. This is the time and the situation that greatly influenced my desire for working in a medical field. Before that time, I just saw physicians, and this was the first time that I was experiencing the living with a patient. My father’s disease was harsh, and for the first three or four months, different specialists to make him ready for haemodialysis visited him. Then, for the rest of his life, he had to go to the hospital three times a week and each time for three hours to be dialyzed. During the first months of my father’s disease, noticing different patients with different kind of diseases and all the pains that they were suffering from, made me to think more about being a doctor. I wondered if I could help those patients, or if I was good enough to become a doctor. During last three years of my father’s life, I was always with him. Leaving in a country with well equipped hospitals but poor patient hospitality services, my mother and I had to take care of everything ourselves. During those years, I had the opportunity to observe different departments of hospitals, different physicians, and patients with different disease. All these things made me more serious about my decision to work in a medical field. When my father died, I promised to myself to put all my effort to become a person who can help the patient like my father to have a better and less painful life. Being a dentist therefore offers me the opportunity to get in touch with a diversity of peoples and help them to ease the pain and suffering they get from one the worst pains in human body, which is toothache. I believe that dentistry is a kind of art and a dentist has to have skilled hands. It is just like an art of playing the guitar or making jewellery. Just as it took me time to learn the guitar and I ended up being a very good player, so is my determination in becoming a dentist. I picture it as a very precise art that needs a combination of expertise skills and enjoyment to serve a patient to make them finally happy. Just as the jewel artist is careful to go through a process of skill and expertise application, with the motivation of coming up with a beautiful ornament, so a dentist should in having his or her final product – a happy patient. In all this, I therefore look forward to joining the dental school to pursue this career. My education background is thus as follows: I graduated as an honor student, with high GPA from a high school in Iran. I there after graduated from Northern Virginia Community College as an honor student with GPA of 3. 957(Associate Degree in Biology). Arriving at USA in 2005, community college gave me the opportunity to study and work at the same time. Without my family, it was hard for me to afford to go directly to the university. I was therefore left with this only option. I proceeded to George Mason University where I am a senior student. My Current overall GPA is 3. 3; Program GPA is 3. 95 and I Major in Biology. I have enrolled to Biology honor program and I will be graduating as an honor student in this major. Vested with great responsibility for excellent performance, I am inquisitive and of an analytical mind. Moreover, I am ready and quick to learn, a team player, self-driven and result oriented. In that respect, I am a member of George Mason university pre-dental society and Tau Sigma national honor society. I have pursued the opportunities presented to me to advance my understanding of the subjects I have studied. For instance, I enrolled for the honors program at George Mason University. In the course of my honors program, which was general genetics, I have researched about cancer and telomerase activity. I believe, however, that the pursuit of deeper scientific understanding is not limited to the classroom. I have used my shadowing opportunities not only as practical learning experiences, but also as a chance to ask questions from the dentist I have shadowed. Whenever I heard a word or saw an unfamiliar procedure, I asked about it.

AMD Case Final

Finally, MAD needs to switch the consumer's fixation from specifications such as GHz and KGB, to visual experience. Although Llano is already delayed, it will be ready by mid-201 1 . The next selling cycle, right after mid-2011 , is the Back – to – School season. This means that waiting until mid-2011 is not necessarily a bad thing. Intel already rushed out a CHIP+SPIN processor called Sandbagging in order to be the first to market, and in doing so produced a mediocre product. According to analysts, â€Å"Intel GAP technology is a generation behind its CPU technology and cannot Offer a outing-edge graphics experience. Unlike Intel, Mad's strength is in dedicated Spies, due to the acquisition of AT I. Therefore, MAD can release a more complete CHIP+SPLIT processor, aka APP, in time for the Back-to-School season. Usually incentives are negotiated prior to each selling cycle: Back-to- School, Holiday season, and Spring. MAD can offer incentives to retail stores such as Be st Buy, H. H. Gregg and Office Depot prior to the Back-to-School season. The incentives would benefit the retailers because they would be paid an extra 5-10 dollars per PC sold, that contains one of Mad's chips.MAD would also benefit from giving retail incentives by getting more exposure on prominent displays, promotional merchandise available at the retail stores, PC's with MAD chips featured in ad circulars, and MAD would have access to sales associates for training purposes in return for the incentive. MAD specifically should have a combination of merchandising and training because studies show that when merchandising and training are combined, the VISION brand is better communicated and recommended to customers via retail sales associates.For example, when comparing VISION awareness, Merchandising Alone scored 88%, whereas Merchandising + Training scored 97%. For VISION recommendation, Merchandising Alone scored 46%, whereas Merchandising + Training scored 69%. The Fusion produc t line consists of one high end product called Llano that was suitable for high-performance desktops and laptops, one mid-tier product called Acetate suitable for low-end notebooks, and one low-end product called Ontario mainly used for notebooks. Acetate and Ontario were also referred to as Bravos.The reason why we choose to launch Llano first, and not Bravos, is because the VISION rand needs to be associated with quality processors and reasonable prices in comparison to Intel. We assume that if MAD launches Bravos first, the VISION brand will run the risk of being miscommunication as a low-end, weak processor and thus MIS-positioned in consumers' minds, due to a negative first impression. In the past, MAD lacked the ability to court high-end markets, and VISION's Llano is an attempt to break into high-end markets which will give MAD an opportunity for larger profit margins and market share gains in PC's.Odessa said, â€Å"Internal projections forecasted that Llano, which would co ver all mainstream and high-end products, would account for 70% of Fusion APP sales and that Acetate and Ontario would account for 30%†. Looking back at Mad's history with Intel, the companies seem to always have a response to one another, or a way to get back at each other. Whether it is by launching a better product, price-cutting, acquisitions, or rushing products to the market, they usually respond within a year or two.For instance, when Intel's Titanium failed because it could not service 32-bit software, MAD developed the Petrol, which could service both 64-bit and 32-bit software hush creating success for MAD. Part of its success was due to the fact that users did not have to buy new software packages for the processor, unlike Titanium which required new software and proved to be costly. We would rather have the Llano be like a repeat of the Petrol in comparison to Intel's Sandbagging.This means that even though Intel went to market first with a CPU+SPIN processor, MAD can release a better APP about six months later, which is a relatively quick retaliation to Intel when compared to their history. In order to not make the same mistake that Titanium did, we recommend MAD ark with content and software makers before launching Llano. Another important characteristic about Llano is that it needs to be able to function with both 64-bit and 32-bit programs. The plan is to release Llano with only a few major necessary software applications and programs optimized for 64- bit, so that the Llano APP can be fully experienced by users.As mentioned in the case, â€Å"the lead time for optimizing applications was typically a yea'. Releasing Llano with only a few optimized programs allows Llano to roll out in mid-2011. Also, the idea is that developers can create optimized software ever time, much like how Google Chromate was released with a few notable APS and has gained more over time. Some programs we would optimize are: Direct 1 1, Directorates, Photo and vid eo editing APS, Adobe Acrobat. A large number of optimized programs and applications will come after Llano's debut.MAD should be concerned with improving relationships with Memos by not forcing the Memos to exclusively use MAD processors and logos, unlike Intel, which according to management â€Å"used its dominant position to dictate terms to Memos or threaten not to work with them if they did not use Intel chips exclusively†. By not imposing on Memos, MAD opens itself to being used by companies such as Apple, which prefers not to put other brands on its devices. MAD should continue following its new branding strategy VISION, which focuses on how the computer is used and not on how fast the computer can calculate excel spreadsheets. If we make the experience matter most, the VISION campaign has done its job. † Currently the conversation between salespeople and consumers revolves around hardware specifications, but MAD wants the conversation to be about what the compute r can do. MAD should define its CPU and JPG in simple terms that re straightforward, unlike Intel which is very technical. Communicating the change from Intel style specifications to MAD visual experience will require in person demonstrations done by retail sales associates.Retail sales associates will carry out blind tests for consumers by showing shoppers two computers side by side, one with an Intel Sandbagging processor and the other with an MAD Fusion processor. Customers will then choose which computers they feel have the better graphics and visuals, from the demonstrations of the Intel vs.. MAD blind test. Another way to communicate to consumers that MAD APP processors are better, not only for use of Excel but also for visuals, is to show them an experience comparison with the competitor; in this case it is Intel.The VISION Experience Comparison would be signage that translates industry standard specification lingo; it would show that Intel's processor is equal to choppy, fix ated gamely, whereas Amid APP is equal to vivid, clean, smooth game play. The VISION Experience Comparisons would be displayed on the retailer's shelf, where the specifications are typically shown for each computer. The VISION Experience Comparisons would only be splayed for computers that contain MAD Pap's. Strategy #1 Add Apes for new form factors such as smoothness and tablets to the Fusion product line.Create relationships and incentive Memos to use the smartened and tablet APES. Rationale #1 The Fusion line currently consists of three different processors: Llano, Acetate, and Ontario. Each processor in the Fusion line is geared toward a certain type of PC. For example, Llano is for powerful desktops and laptops, whereas Acetate is for low-end notebooks. Ontario is for notebooks. The Fusion line up competes with Intel's ‘Core' product line nicely. One area of concern is new form factors, such as tablets and smoothness. Currently, Intel is selling the Atom for tablets and s moothness.MAD should include an APP that can service these tablets and smoothness, as well. Looking at the competitive landscape, one can see that tablets and smoothness are under great demand from consumers. Apple's phone has had major success since 2007 and pads, which were recently released in April 201 0, have shown strong sales. MAD has the ability and should position itself in the tablet and smartened markets as a graphically strong PAPAL maker. It is in Mad's best interest to become an industry standard for smoothness and tablets. MAD can do this by creating good relationships with manufacturers through flexible deals.For example, MAD will not require Apple to show MAD labels or logos on its products. Also, MAD will strive to have better prices than Intel. In addition, since some of the smartened Memos are also the same companies that create PC's, MAD can offer bundles. For example, if the same MEMO uses MAD processors in both desktops and smoothness, MAD could Offer a larger discount on advertising or products. Strategy #2 Keep Mad's VISION marketing strategy, but include a marketing campaign using various media to better portray the VISION marketing strategy.In addition, improve retail and Memos relationship with MAD, to further increase sales. Rationale #2 Mad's new branding strategy for the introduction of the integrated CHIP/ SPIN, VISION, focuses on consumers' experience, visuals, and graphics instead of concentrating on the specifications, speed, and numbers a computer may have. The MAD PC purchasing study showed, â€Å"consumers want a simple, straight forward way to compare and choose computers†, which indicates hat most consumers are more concerned with â€Å"what the computer does, over what is inside Of it†.An example Off circular ad featuring VISION is provided in the case; however, it only shows specifications on the MAD processor found inside the Notebooks, completely omitting the message of the VISION strategy. The idea is to provide customers with the most important specifications and also integrate the message, ‘the experience matters most†. For the Fusion processor, customers would want to experience HAD quality video online gaming, enhanced video and photo viewing, high performance photo editing, and AD gaming. This would be a more social, recreational use for a computer or notebook.The new Vision marketing strategy would include a marketing campaign that involves an initiative to change the consumer message throughout various types of media. The campaign will communicate to consumers that MAD APP processors are better, not only for use of Excel, but also for visuals. The ads in the campaign will show consumers a direct comparison with the competitor, in this case Intel. The campaign will be called the VISION Experience Comparison. The VISION Experience Comparison itself would include ads hat show translations of industry standard specification lingo.For example, the ads will demonstra te that Intel's processor is equal to choppy, fixated gamely, whereas Mad's APP is equal to vivid, clean, smooth game play. The campaign will be in use two months before each Computer selling cycle. For instance, VISION Experience Comparison commercials will be displayed most heavily two months before the Back-to-School cycle, in order to generate demand. Marketing strategy is important, but relationships with retailers and Memos are also crucial in order for MAD to deliver its new APP processor to ND-users.Intel has the lead on MAD when it comes to MEMO relationships; Intel goes as far as using threats as one of its partnership strategies by making Memos deal exclusively with them. MAD needs to use a non- threatening strategic partnership; make deals with Memos by not forcing them to place Mad's VISION logo on its devices. For example, â€Å"Apple hasn't allowed Intel to place a logo on its computers and the company has the most market share for notebooks over $1000†. This m eans that MAD has the opportunity to make a business deal with a top tier computer brand like Apple.This is cause MAD will not threaten to not cooperate with Apple, in case Apple does not wish to display MAD logos on its devices. MAD should partner with leading Memos such as Hewlett-Packard and Dell Inc. , which have the lead in sales over Leno and Acre as seen on Exhibit 4 of the case. By introducing incentives, MAD could make itself more appealing to Memos. As mentioned in the case, â€Å"MAD can offer Memos 75% refund on full price of all print ads if Memos use the VISION brand†. Instead of reimbursing HP 3-5% of the purchase price of the chip, MAD could raise the percentage to 10%, making the deal appear more appealing to Memos.